2 Stage 2 · Incubator

Development Stage
Build Your Business Model & Test Markets

Develop your business model, test real markets, and build Product-Market Fit — through expert Mentorship and hands-on Coaching.

Duration
8 months
Target
5+ Business Models
Validation
3+ per cohort
What You'll Get

What you'll get

End-to-end support to grow your business from idea to Market Fit.

01

Customer Discovery & Validation

In-depth customer interviews, Pain Point testing, and Willingness to Pay validation before product development.

02

Business Model Canvas Workshop

Design and test your Business Model through the Canvas framework with specialist mentors.

03

Market Testing & MVP Launch

MVP development support and real-market testing to prove Product-Market Fit.

04

Mentorship Program

Access industry experts, business leaders, and investors — at least 6 sessions throughout the program.

05

Pitching & Networking

Sharpen your pitch skills and connect with a network of entrepreneurs and investors.

06

Financial Modeling

Build financial models, budgets, and investor-ready business plans.

Process Timeline · 8 Months

8-month process overview

Approximate timeline — activity details and sequence may be adjusted per cohort.

Months 1–2 · Customer Discovery

Find customers & validate the problem

In-depth customer interviews, Pain Point analysis, and Job-to-be-done mapping.

  • Customer Interview Report
  • Problem-Solution Fit Canvas
  • Target Segment Definition
Months 3–4 · Business Model

Design & test your Business Model

Build BMC, Revenue Model, and Pricing Strategy with mentor guidance.

  • Business Model Canvas ≥ 5 versions
  • Revenue Stream Validation
  • Unit Economics Model
Months 5–6 · MVP & Testing

Launch MVP & test real markets

Launch MVP in the real market, measure Conversion and Retention to prove Product-Market Fit.

  • MVP Launched
  • Market Testing Report
  • First Revenue / Letters of Intent
Months 7–8 · Pitch & Scale-up Plan

Pitch Ready & Accelerator Preparation

Prepare for fundraising, Demo Day, and a scale-up plan for the Accelerator stage.

  • Investor-Ready Pitch Deck
  • Financial Projection / Startup Budgeting
  • Scale-up Roadmap
Eligibility

Right for you / Not right for you

Right for you

  • Teams with a ready Prototype or MVP
  • Founders who want to validate a business model and test markets
  • Researchers who completed Pre-Incubator with technology ready to commercialise
  • Startups looking for mentorship and network connections

Not the right fit yet

  • Teams still at the idea stage without a Prototype (better fit: Pre-Incubator)
  • Startups with ongoing revenue ready to scale (better fit: Accelerator)
  • Businesses outside the Health & Wellness sector
Expected Outcomes

Measurable outcomes

5+BMCs
Business Model Canvas Versions
6+Sessions
Mentoring Sessions per team
3+Validations
Market Validation Rounds
1+MVP
Product-Market Fit Achieved

Ready to turn your "idea" or "research"
into a real, growing business?

Apply to Program